A Complete Platform for Your Survey Research Needs

To fully understand the needs and preferences of the people who buy your products or use your services, you need to conduct effective market research. SPSS survey research software makes this easy. Through SPSS?Dimensions survey research technology platform, you gain a clear, detailed understanding of what your customers think, do, and what they will do in the future. And you can continually update this information, easily and cost effectively.

Using Dimensions survey research software products, your company can:

• Continually track customer satisfaction and feedback and be proactive in retaining your best customers and increasing their lifetime value
• Develop and deliver market-driven products by conducting ongoing surveys of your target customers
• Optimize marketing efforts, targeting the right customer segments with appropriate offers delivered through the right channel
• Strengthen your brand across geographies and markets
• Support all your customer relationship management (CRM) initiatives

If your organization conducts research projects for others, you can standardize tools you already use - whether for CAPI, CATI or online surveys - on the Dimensions survey research technology platform. You can also efficiently develop customized applications that differentiate your company from your competitors and enable you to win new business.

Streamline your workflow

Because of the open architecture of the Data Model, Dimensions enables you to control and optimize every aspect of your research process. From authoring and interviewing to analyzing and sharing results across your organization, Dimensions puts data at the heart of your operations. No matter what types of applications you use - or what type of data you collect from any source - Dimensions brings it all together. You can:

• Collect data in any language, for any format
• Field paper surveys that can be scanned to capture responses
• Conduct computer-assisted personal interviewing (CAPI) using laptops or handheld devices, computer-assisted telephone interviewing (CATI), including text messaging on mobile phones, or online surveys
• Plug into your existing customer relationship management systems, to enrich your customer profile database
• Provide real-time results to colleagues and clients through a secure online portal

Online Survey and Reporting Services for Every Situation

Conduct sophisticated survey research online with SPSS Online Services. It's your one-stop-shop for accessing the key skills, technologies, and software you need. Whether you need help with the outsourcing, technology infrastructure for hosting a survey, or want us to take over the entire project, we're here to help.

To learn more, review this information about the Dimensions product family.

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